The CQ Approach Is Here!

What is the CQ Approach™?

The CQ Approach™ is a comprehensive and individualized approach that has been proven to help Chairs build great groups more quickly and with less stress. Unlike sales strategies, the CQ Approach™ is designed to help you overcome the blocks and fears that can hinder your success while helping you master the contribution-focused approach that has worked for countless professionals.

How was the CQ Approach™ developed?

The CQ Approach™ was developed from the in-the-field experience of Suzanne Livingston who personally signed more than 350 C-level executive members. She then went on to build highly successful C-level focused business development teams where she taught and coached her approach. Recently, Suzanne has spent the last several years coaching, teaching, and helping her clients customize her approach to their various markets, situations, and personal styles. The result ... The CQ Business Development Approach™– a successful business development approach developed by successful people using it successfully.

What's so different about the CQ Approach™ versus other approaches?

 One of the most noticeable differences between the CQ Approach™ and other approaches is the absence of the intent to manipulate your "prospect". You will never be trained how to "dig for pain" so you can use it to help "persuade" the person sitting across from you to do what you want him or her to do. The CQ Approach™ is based on the four cornerstones of Clarity, Contribution, Communication, and Choice as opposed to Pain, Persuade, Manipulate, and Close. The CQ Approach™ is not the only way you can successfully fill your groups but, across the board, people are preferring it to traditional methods. Perhaps that's because The CQ Approach™ is ...

• Consistent with being a Chair instead of a salesperson
 
• Easier to master than most “Sales Systems” and "Sales Methods"
   
• Proven to increase “closing” ratios and shorten build time
   
• Effective at identifying and overcoming call reluctance and fear
 
• An enjoyable, less stressful process for building a successful group
 
• Successful at demonstrating effective Chair/Member relations
 
• Foundational to a long-term Chair/Member relationship instead of a quick sale

How do I learn the CQ™ Approach?

 Because The CQ Approach™ is such an individualized approach, it is has only been taught through one-to-one coaching. The good news is as of May 1, 2009, the CQ Approach™ is also taught to a small group of hand-selected Chairs in the Contribution Quest for Chairs Program. To learn more about the program visit www.ContributionQuest.com or click here. To learn more about the coaches' availability, you can call 425.814.8100 or email: info@chaircoach.com.

 

To learn more about working with Suzanne directly click here →